Client: O'Doul's / Anheuser-Busch
Program: Taste on Tour
Need: Leverage and enhance O'Doul's official sponsorship of PGA TOUR and Sr. PGA TOUR Tournaments while stimulating trial of O'Doul's and O'Doul's Amber.
Solution: As part of a multi-tiered sampling initiative, the Taste on Tour program reached an elusive demographic - golfers. By creating an upscale mobile sampling bar and interactive golf activities into one vehicle, the Taste on Tour vehicle became a popular attraction and watering hole for golf fans. Targeting other types of large events, a second vehicle design allowed O'Doul's Ambassadors to accommodate mass sampling opportunities. The customized refrigerated vehicle ensured the delivery of a perfect sample every time and the distribution of $1.00 off coupons to consumers helped to drive purchase at retail.
