Client: New York Lottery
Agency: DDB
Program: Mega Millions
Need: Promote the state of New York joining the Big Game Lottery, the nation's largest, and the resulting name change to Mega Millions.
Solution: In a matter of three weeks, five markets had staffing, vehicles, custom inflatables, banners, and premiums for two days of events introducing New Yorkers to the new program. The kickoff event occuring in Times Square resulted in an appearance on Good Morning America and 25,000+ live impressions.
