Client: New York Lottery
Agency: DDB
Program: Education Bus
Need: Further leverage the Bus through event marketing to educate New Yorkers on the Lottery's contribution to education each year.
Solution: During the school year, a "fieldtrip on wheels" goes to schools to educate 4th, 5th & 7th grade students on New Yorkers' impact on the history of the United States. In the summer marketing at events (festivals and fairs) reaches adult consumers on the Lottery's educational investment in their area. The wait list from schools reached 18 months!
