Client: Nike
Agency: The Waylon Co
Program: X-Treme Experience
Need: Reach a very specific target - skateboarders and rock climbers - and let them personally experience footwear designed for their extreme sports.
Solution: Leveraging Nike's investment as a sponsor of the ESPN X-Treme Games, a team of 8 Field Ambassadors followed the 10 city ESPN Tour setting up a mobile display structure at each event. Inside the "Yurt," consumers were able to experience new Nike apparel. Outside, consumers tried on new lines of shoes and participated in the skate park and/or the rock wall. Consumer feedback was gathered and provided to Nike for future product development.
