Client: Nike
Agency: The Waylon Co
Program: Soccer Skill Drill
Need: Increase Nike soccer apparel sales and enhance trade solutions at key retail accounts.
Solution: Nike and Dick's Sporting Goods teamed up to host a Soccer Skill Drill event at soccer tournaments and Dick's retail locations in 8 Northeast cities. Contestants, 6-19 years old, competed in 4 challenging skill drills contained in the 100' x 75' park. Participants had their pictures taken with stand-ups of Nike sponsored soccer superstars. PMI Field Ambassadors managed the events and merchandised the stores with special Nike POS.
