Client: Michelob Ultra / Anheuser-Busch
Program: ULTRA Sampling
Need: Sample the latest brand from the Michelob family with individuals leading active, healthy lifestyles.
Solution: Configure an A-B marketing vehicle to bring the Michelob ULTRA brand to life. Four shiatsu massage chairs are used to relax and reward. A plasma screen and sound system run commercials, videos, and sporting events relevant to the demographic. PMI is proud to be a part of one of the most successful product launches in industry history. Tastings and a massage - the perfect reward for an active lifestyle.
