LG Electronics

Agency: Fathom Communications

Program: Livin' LG

Need: Grow awareness of the LG brand, generate buzz, influence influencers, deepen consumer relationships, increase product sales, and drive traffic to the LG website.

Solution: Touch consumers in person, adopt innovative marketing, leverage Hollywood relationships, and increase presence at retail. The LG convoy visited highly trafficked locations such as retail, metro areas, concerts, and festivals. A double decker bus featured LG products and a studio sound stage for consumers to karaoke their favorite tunes and e-mail the video to their friends phones. Consumer performances were showcased on a Go Vision screen, visible to any and everyone present. A concierge area allowed consumers to demo products and compare their personality with various phone types.

Thousands of consumers opted into the LG website in an effort to build long standing relationships between LG and it's demographic.

back to top