Client: Iron Kids Bread/Sara Lee Bakery
Program: EarthGrains' IronKids Park
Need: Leverage existing sports marketing activities with a tool capable of generating incremental retail sales and trade support for the IronKids brand.
Solution: IronKids Park is a 100' x 100' mobile sports / entertainment center with six interactive games. Two PMI Field Ambassadors managed the transportation, maintenance, and successful operation of the Park activities at each event. An Ambassador led the tour, preparing the market for the arrival of the Park and worked with the local bakery management, "merchandising" the Park to the retailers, consumers, and media.
