Client: Hanley-Wood
Program: Dodge Toolmaster Tour
Need: Dodge wanted to use its relationship with Hanley-Wood, the leading business-to-business media company for housing and construction industries, to promote its new 2500 and 3500 Truck lines.
Solution: A tour to promote Dodge and their partner - Stanley Bostitch - that takes this custom mobile office to job sites, professional retailers and industry functions, promoting the flexibility and functionality of these trucks. A sweepstakes overlay gives one away at the end of the tour.
