Client: Fathom Communications
Program: Tonka Truck Tour
Need: Secure regional and national pr coverage in all ten tour markets, resulting in increased event and long term sales of Tonka’s Toughest Mighty Dump Truck.
Solution: A larger than life Toughest Mighty Dump Truck (10.5’ x 15.4’) tours the country from 2005 Labor Day through Thanksgiving collecting toys for victims of Hurricane Katrina. By visiting designated Wal-Mart retail locations, consumers can drop their new toy donations into the bed of the Toughest Mighty Dump Truck while enjoying a range of Tonka activities.
