Client: Fathom Communications
Program: Livin' LG
Need: Grow awareness of the LG brand, generate buzz, influence influencers, deepen consumer relationships and increase product sales.
Solution: Touching consumers in person, adopting innovative marketing, leveraging Hollywood relationships and increasing presence at retail. The LG convoy visited highly trafficked locations such as retail, metro areas, concerts and festivals. A double decker bus featured LG products and a studio sound stage for consumers to belt their favorite tunes. Consumer performances were showcased on a Go Vision screen, visible to any and everyone present. A concierge area allowed consumers to demo products and compare their personality with various phone types.
