Connecticut Lottery

Agency: Cronin & Company

Program: Fun Wheel Drive Tour

Need: Increase local community awareness and interest in the Lottery; communicate information about the state of Connecticut and the distribution of Lottery funds back to the community.

Solution: The Fun Wheel Drive Program featured Connecticut's "Best Kept Secrets" and visited fairs and festivals throughout the state. Consumers were invited to browse through the information on the display and learn about CT state Historians, facts, famous firsts, how the CT Lottery funds are distributed to the General Fund, directly benefiting hospitals, schools, and the community. Field Ambassadors encouraged attendees to enter a drawing to win a chance in the Gift Shower.

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