Client: CNN
Program: Black in America
Need: Generate buzz and collect content and interviews for an on-air documentary.
Solution: Pro Motion took a 9x12 (That's feet) TV screen across the country to 6 Historically Black Colleges and Universities and finished up the tour at the NAACP conference in Detroit. Consumers were able to interact and share their opinions on the footprint as well as speaking with cable affiliate representatives and Essence Magazine. We gathered data for the documentary using computer polling stations, a graffiti wall, cell phone text voting (messages also appeared on the giant screen!), and automated video interview kiosks. Pro Motion gathered over 350 video interviews for use in the documentary which airs July 2008!