Client: CNN
Program: Fit Nation
Need: Enlighten and encourage Americans about how they can fight the obesity epidemic.
Solution: The tour is an educational and interactive touch-point for consumers, cable partners, affiliates, and advertisers. Pro Motion retrofitted the CNN Election Express Yourself Airstream to reflect the Fit Nation objectives for this 5 event tour. Interactive elements include a skinny mirror, a stationary bike race station, button making stations, internet kiosks to the fit nation online pledge, and a photo opportunity where consumers can stand in front of a green screen to have their picture taken with Dr. Gupta or to be on the cover of Time Magazine. The team gathered 5 million pledged hours of life through the website, more than 5 times the quota!