Client: CNN
Program: Election Express Yourself
Need: Bring CNN to life by allowing people to get "their hands on the Brand" during campaign coverage.
Solution: The mobile studio is an on-the-ground, interactive touch-point for consumers, cable partners, affiliates, and advertisers. "CNN=Politics" and this retro Airstream will communicate that message with a digital 21st century edge via message boards, video screens, CNN television kiosk, internet polling cafe, internet camera, recording studio, etc. Independent thinkers will be invited to record a 30-second spot voicing their political passions that may be used on-air or online by CNN. Independent thinkers can also customize political memorabilia as takeaways, answer poltical trivia for CNN branded premiums, and express their passion via the political graffiti wall. A sponsor area allows CNN to promote some of their corporate supporters.
The CNN Election Express Yourself Hits the Trail again in 2007!
