Client: Campbell's Soup / Campbell's
Program: SouperStar Spotlight
Need: Contemporize Condensed Soups by bringing their "It's Got the Goods" campaign alive at retail while driving traffic to MySoup.com.
Solution: The surest way to position a brand as cool with the 'tweens is to use new technology. So a tour was designed that visits retail and allows consumers to interact (via "greenscreen" technology) with Michael Strahan or Mandy Moore.
Each performance was recorded using studio-quality equipment and then burned to a CD which only allowed playback of the video by visiting the Campbell's website.
