Client: Campbell's Soup / Campbell's
Program: Labels For Education (LFE) Tour
Need: Turn the 30-year old Labels for Education equity into a retailtainment tool.
Solution: A vehicle that highlights the educational nature of the LFE program showing items available for redemption, all of the Campbell's products that can be saved, and the history & contributions of LFE (over $90 million!). Games were designed to allow children and adults to earn label credits for their schools.
A secondary "Tent" tour had to be developed to meet demand from this retailtainment concept.
