Client: Busch / Anheuser-Busch
Program: Know Your Busch Racing
Need: Create a memorable showcar experience for NASCAR racing fans which drives sales at retail accounts and builds awareness of the Busch Racing Series.
Solution: Educate NASCAR racing fans by allowing them to inspect an authentic race car and read about the unique features. By expanding their knowledge of the sport and having the opportunity to win exciting racing merchandise, racing fans remember their experience and the Busch brand! This unique approach is also very popular with retailers who have grown tired of the bland showcar displays.
