Budweiser

Client: Budweiser / Anheuser-Busch

Program: SAM's CLUB Road Show

Need: Create incremental awareness for Budweiser at one of the fastest growing retailers in the country - SAM'S CLUB.

Solution: To capitalize on the popularity of Budweiser's promotional merchandise, PMI created the Budweiser Genuine Collection Road Show, a "store within a store," featuring a variety of unique items typically only available via catalog. The display was designed to be mobile, enabling 10-12 day appearances at SAM'S CLUBS throughout the country. PMI coordinated scheduling, setup/teardown and transportation of the display between SAM's CLUBS. PMI also managed inventory control and reported weekly sales information to Anheuser-Busch. Visiting approximately 90 SAM'S CLUBS each year, the Budweiser Genuine Collection became one of the premier Road Shows in SAM'S CLUBS history, running from 1995 - 2001.

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