Budweiser

Client: Budweiser / Anheuser-Busch

Program: NASCAR Brew Crew Challenge

Need: Go beyond the standard sports marketing tactic - a showcar program - to create a unique NASCAR attraction that helps wholesalers gain incremental sales during high volume race weekends.

Solution: The Brew Crew Challenge is an interactive display allowing consumers the opportunity to test their skills in a simulated pit stop. The display is enhanced with a real NASCAR and authentic tools, race sounds, leader board, and timing clock. Following the Winston Cup circuit, this sports marketing tool appeared at accounts to generate incremental sales, as well as at race tracks to fuel the awareness of Dale Jr.'s #8 car.