Client: Bud Light / Anheuser-Busch
Program: Bubble Zone
Need: Leverage Bud Light's sponsorship of the NHL and increase the impact and awareness of the popular Bud Light Bubble Boy National Tournament held annually in the U.S.
Solution: Transforming an existing trade show exhibit to handle the rigors of the road, PMI brought the Bud Light Bubble Zone to high profile places such as NHL and Minor League hockey venues, and local bars/restaurants. The Bud Light Bubble Zone has elevated the excitement of bubble hockey to a new level!
