Client: Bosch
Program: Bulldog Sprinter Vans
Need: Provide a mobile component to Bosch's marketing efforts in select regions that can visit industrial & retail accounts, construction sites and special events.
Solution: 5 market-based Sprinter Vans, equipped with 7 portable workstations, allow consumers to engage the tools and accessories, learn features from Brand personnel and purchase product in store at prices only available to those visiting the vehicle. Moving into its fourth year, this program has been so successful that other brands in the Bosch family are requesting units of their own.
