Client: Bosch
Program: Big Blue
Need: Gain product exposure with various consumer demos by bringing demonstrations to industrial accounts, trade shows and special events.
Solution: Returning for the 7th year, four "workshops on wheels" intercept target audiences, providing them the opportunity to engage Bosch tools and interface with Brand representatives. Ten interactive stations feature the tools and accessories in their natural environment. Potential consumers sample tools & accessories and can then purchase them inside the retailer. Going into its seventh year, the ROI exceeds program goals.
