Client: Black & Decker
Program: PartyMate Party Patrol
Need: Use experiential marketing tactics to let consumers feel the real power of the battery-operated portable PartyMate drink maker by putting it directly into the hands of potential users.
Solution: Build a mobile marketing center with the look and feel of a beach party - a tropically themed customized vehicle, product demonstration kiosks, music, patio tables, and chairs. Consumers at outdoor venues were attracted by conducting experiential games focused on the product's capabilities. Free tropical non-alcohol drinks were given to all!
