Bacardi Silver

Program: Silver Whip Tour

Need: Support the Anheuser-Busch wholesaler network with a tool that allows them to reach a niche market with a relevant message, thereby increasing awareness for the Bacardi Silver family.

Solution: Providing the ultimate balance between relevance, mobility and practicality, PMI customized 3 '64 Impalas into the ultimate sampling and Brand awareness weapons where thousands of samples were distributed to the target audience.

Each vehicle was designed to appeal to its selective market - East, West and Urban. At the end of the tour all three cars were given away via an online sweepstakes.

The program has been featured in King Magazine and on BET Network.