Client: Baltimore National Aquarium
Agency: Eisner Communications
Program: The Land Sharks
Need: To support mass media efforts of promoting the National Aquarium in Baltimore's newest interactive exhibit - Shark Quest. Bring the mainstream message to a personal level; educate the public on the Shark Quest exhibit, thereby enticing visitors to the National Aquarium in Baltimore.
Solution: Formulate a Land Shark field team of five to circulate Baltimore's Inner Harbor area encouraging the public to visit the National Aquarium. The Land Sharks would be provided with Shark Quest buttons and coupons, which served the purpose of not only educating the crowds, but also persuading the Inner Harbor visitors to discover the sights and sounds of the National Aquarium and it's very own Shark Quest exhibit.
The Land Sharks educate the crowds and persuade the Inner Harbor visitors by interacting with the crowds while passing out Shark Quest buttons and coupons.
