Client: 3M Post-it
Agency: Ryan Partnership
Program: Post-it Super Sticky Sampling
Need: Create some awareness for Post-it's sponsorship of the #16 Greg Biffle NASCAR and their partnership with the National Guard.
Solution: Race fans wrote well-wishes to National Guardsmen overseas and placed them on a 15' ribbon which was sent over after the race was complete. Simultaneously the Post-it show car was in market at retail creating awareness for the new sponsorship.
At the first NASCAR event where PMI represented Post-it, their car won the race - coincidence???
