10 Tips to Ensure a Successful Street Team Activation
Posted on Mon, Dec 13, 2010
For successful implementation of a street team activation it is important to keep the program objectives in mind when you are developing the consumer engagement. Think about what is important to your target consumers and how you can create a positive impression. Below are 10 things to consider with your street team consumer engagement:
- Plan everything with the end result in mind
- Integrate your street team campaign with your other experiential marketing efforts
- Engage consumers in a place and during a time when they are receptive
- Provide something of value to engage consumers, e.g., games, premiums, coupons, sweepstakes, etc.
- If possible provide a product sample or trial
- Distribute coupons to incent future and repeat purchase
- Make it easy for consumers to share their experience with friends and family
- Think about all of the senses when engaging consumers (sight, sound, taste, smell and feel)
- Remember to extend the reach of street teams through social media efforts
- Bring your brand’s personality to life and build a brand experience that your consumers will remember!
Pro Motion is an award winning nationally recognized integrated marketing leader that focuses on building deep emotional connections and relationships to grow brands. We specialize in the areas of experiential marketing, digital marketing, social media, strategy, creative and public relations.Clients say we have measurably better ROI and activation and we GUARANTEE it! We believe participation builds relationships, relationships drive results and results are all that matter! For more information, follow Pro Motion on Facebook or Twitter.