Pro Motion's Experiential Marketing Blog

Top 7 Tips for Planning an Experiential Marketing Program

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1. Disney's Give a Day, Get a Disney Day

   Start with the end in mind… What are the expected results of the program? What must this program do to be successful?
2. Build the program to meet/exceed those results. 
3. Hire the right field team. 
4. Extensively train the team and set them up for success.
5. Proactively manage the field execution with a team of account service professionals who understand the client’s needs and the needs of the field team 
6. Plan for the unexpected. Life happens and things don’t always go as planned. Have plans in place when the unexpected happens. 
7. Measure the results. Remember, what gets measured gets funded.

Pro Motion is a St. Louis-based experiential marketing agency that brings brands to life via face-to-face sampling, guerrilla marketing, sponsorship activation, mobile vehicle tours and stunts. Our programs increase the impact of branding, marketing and public relations initiatives by engaging consumers directly, converting tryers into buyers. For more information, visit www.promotion1.com or follow Pro Motion on Facebook or Twitter.