Top 7 Tips for Planning an Experiential Marketing Program
Posted on Mon, May 03, 2010
1. Start with the end in mind… What are the expected results of the program? What must this program do to be successful?
2. Build the program to meet/exceed those results.
3. Hire the right field team.
4. Extensively train the team and set them up for success.
5. Proactively manage the field execution with a team of account service professionals who understand the client’s needs and the needs of the field team
6. Plan for the unexpected. Life happens and things don’t always go as planned. Have plans in place when the unexpected happens.
7. Measure the results. Remember, what gets measured gets funded.
Pro Motion is an award winning nationally recognized integrated marketing leader that focuses on building relationships to grow brands. We specialize in the areas of experiential marketing, digital marketing, social media, strategy, creative and public relations.Clients say we have measurably better ROI and activation and we GUARANTEE it! We believe participation builds relationships, relationships drive results and results are all that matter! For more information, follow Pro Motion on Facebook or Twitter.