Whether you spell it guerilla marketing or guerrilla marketing (and people do spell it both ways) the concept is the same. Guerilla marketing was developed as an unconventional method of a field marketing promotion, like sampling. Typically this is unexpected for the consumer and very interactive and it’s usually a low-cost solution that yields high-impact and results. Guerilla sampling allows brands with smaller budgets to interact with their consumers face to face and larger brands have the opportunity to create unique experiences and generate buzz. By definition, Guerilla marketing is not announced and does not seek approval from municipalities or event organizers prior to activation – going ‘Guerilla’. This is taking your brand to its consumers wherever they live, work, play or shop. Brands can activate guerilla sampling inside or outside of established special events or in other high traffic areas such as busy commuter areas, tourist attractions and basically wherever the targeted demographic might be open to this type of brand engagement.