Posted on Tue, Aug 31, 2010
5 Things to consider when launching a multi-city, national experiential marketing program:
- Stagger the program launch in each market. - If possible, don’t build the program to launch on one specific day. Stagger the kick-off of the event promotion in each market by a few days. This allows for any wrinkles in the plan to be ironed out early and for best practices to be shared by all.
- Anticipate changes in each market. - Even though the event marketing plan is to manage and activate one program in 10 markets the reality is that the majority of the time it ends up feeling like 10 separate programs being activated in 10 separate markets. Every city, state and municipality requires different permits, fees and paperwork to activate. Be sure to anticipate the changes each will bring and the time it takes to manage this process.
- Think locally when planning. - Weather, sports, special events and traffic are just a few of the uncontrollable elements to deal with when activating field marketing programs. Although you can’t control blizzards, World Series, Presidential visits and 10 car pile-ups you can plan proactively within that market. Take the time to talk through the activation of event promotions with local contacts and client representatives. They know their markets inside and out and usually have their finger on the pulse of what’s in store for the future. Their advance warning about many of these obstacles will make for a smooth activation of a successful event marketing plan.
- Hire Experienced Event Marketing Managers. - Don’t pile more work on top of the sales force. Hire a market specific event manager to take the reins to launch and activate your program. The program will be their main focus which will provide a much more successful event marketing activation.
- Work with Event Management Companies that have Coast-to-Coast experience. - If you are activating a national experiential marketing program hire a company that has experience with this scope of work. It pays to go with experience when covering multiple cities in multiple states. A national company can provide insight and cost savings due to this experience.
Pro Motion is a St. Louis-based experiential marketing agency that brings brands to life via face-to-face sampling, guerrilla marketing, sponsorship activation, mobile vehicle tours and stunts. Our programs increase the impact of branding, marketing and public relations initiatives by engaging consumers directly, converting tryers into buyers. For more information, visit www.promotion1.com or follow Pro Motion on Facebook or Twitter.
Posted on Tue, Aug 24, 2010
Whether you spell it guerilla marketing or guerrilla marketing (and people do spell it both ways) the concept is the same. Guerilla marketing was developed as an unconventional method of a field marketing promotion, like sampling. Typically this is unexpected for the consumer and very interactive and it’s usually a low-cost solution that yields high-impact and results. Guerilla sampling allows brands with smaller budgets to interact with their consumers face to face and larger brands have the opportunity to create unique experiences and generate buzz.
By definition, Guerilla marketing is not announced and does not seek approval from municipalities or event organizers prior to activation – going ‘Guerilla’. This is taking your brand to its consumers wherever they live, work, play or shop. Brands can activate guerilla sampling inside or outside of established special events or in other high traffic areas such as busy commuter areas, tourist attractions and basically wherever the targeted demographic might be open to this type of brand engagement.
Permission-based sampling (non-guerilla sampling) means that you have sought approval, obtained permits and paid any applicable site fees – you’ve asked for and paid for permission to be at a location or an event. Brands will pay for the right to market in an area or at an event because they want the control that comes with permission-based programs. There are advantages to both methods and the checklists below will help you determine the best approach to product sampling for your brand.
Five reasons to use guerilla marketing tactics while sampling:
- You have a smaller budget – guerilla marketing is often less expensive as there is no need to pay site fees (site fees can range from a few hundred to several thousand dollars)
- You want flexibility – product sampling is mobile, street teams are not confined to one area (if the crowd dies down, just move to a different area with new consumers)
- You have a quick turnaround - less advanced notice is required as event coordinators do not need to acquire permits (permits can take several days to several weeks to acquire)
- You want to target your competitor’s event – there is no need to worry about sponsorship activation conflicts when a competing brand has sponsorship exclusivity over an event (we saw this with the World Cup a lot. Adidas was the official sponsor and Nike was all over it.)
- You want to surprise consumers - it's exciting for consumers to meet face to face with Brand Ambassadors who they weren’t expecting to be there (engaging consumers in a fun way is a great first impression)
Five reasons to use permission-based sampling:
- You want a secure location - street teams won’t be asked to leave (you pay for the spot and it is yours)
- You want to have a larger set up – marketing promotions can have a more elaborate set up if they do not have to be mobile (inflatables, tents, tables, activities, etc. can all create a good consumer experience)
- You need additional branding - opportunity for additional branding and signage as an event sponsor (banners, stage signs, pennant roping, t-shirts, local ads, etc.)
- You need targeted sampling – the teams can sample within a specific venue or event to reach a more targeted demographic (if you’re looking for Moms you are likely to find more of them at a Women’s Show than at a guerilla location in Times Square)
- You need sponsorship activation - allows for sponsorship exclusivity at an event (but watch out for those guerilla street teams)
Pro Motion is a St. Louis-based experiential marketing agency that brings brands to life via face-to-face sampling, guerrilla marketing, sponsorship activation, mobile vehicle tours and stunts. Our programs increase the impact of branding, marketing and public relations initiatives by engaging consumers directly, converting tryers into buyers. For more information, visit www.promotion1.com or follow Pro Motion on Facebook or Twitter.
Posted on Wed, Jul 14, 2010
Follow our top ten tips from our June 23rd “Event Marketer” Webinar with Disney Park’s Promotions Manager, Alex Ruiz, to successfully develop and launch a fully integrated experiential campaign. These tips were developed to help your program run much smoother with fewer unexpected problems. Always remember, with programs that have so many moving parts, there will be hurdles, challenges and obstacles along the way but if you’re properly prepared they will be smaller and less significant.
- Integrate early and integrate often
As with other marketing integration programs, moving parts abound when integrating experiential marketing with print, media, internet/technology and face-to-face. Begin the integration planning process as early as possible and make sure the desired end-result or consumer behavior is first in the planning process. The more links you can create between media, data, technology and consumer live-interaction the better success the program will achieve.
- Strategic consistency from medium to medium
Task each marketing tactic to perform where it is at it’s best. Know the primary value proposition for each medium and plan how you want them to integrate with each other. The overarching strategy will inform each medium to perform and drive the desired results they were intended to deliver. It’s also important resist placing too much load on any one tactic – share the burden of the program equally across all tactics.
- Creative integrity throughout
As with any marketing campaign, creative is the key to capturing the imagination of the target and owning share of mind. This is no truer than when experiential is integrated with both traditional and interactive media. By controlling the creative with consistency in color, design, image, theme and identity the integrity of the campaign becomes both familiar and impactful. If the payoff for your integrated program is delivered in the grocery aisle, it’s imperative that the POS and packaging are branded to align with all prior marketing activities that drove the consumer there in the first place. People are visual and take their purchase cue’s from their past experiences – link each of your marketing touches together from beginning to end.
- Message consistency
Every media has a unique methodology in which it communicates with or to the target. From a print headline in an ad to the scripting written for a street team, each media or activity should align with the same core-messaging platform. The same features and benefits, the same value proposition and the same tone must be adopted across all tactics within the integrated program.
The strength of the integrated program breaks down when messaging either dives too deep into one media or is not as deep as is required leaving the target confused and/or uninterested because of unclear unrelated information.
- Open up cross-discipline communication
This may be the most critical piece of advice to achieve success when creating and integrated experiential program. The hallmark of a well-crafted program features clear lines of open communications between internal departments on both the brand side and the various contributors on the agencies side.
Representatives from all internal disciplines of the brand-side should be notified about the plan and brought in to the planning cycle early. Give them ownership in making their part of the process function and let each representative know who and when they have hand-offs and interactions with.
On the agency side of the equation clearly define the ownership rolls and lead contacts for each piece of the process. Create a contact list for each member of the integration team and provide a platform for open communications. Every agency has experience in related operations that are one or two generations away from their core area of expertise. Allow them to have input but own the final decision based on the strategy.
- Map the complete process and experience
This may sound basic, but map out each step of the targets experience, in detail, to ensure all elements of the integrated plan work with each other. What do they see or engage first? What is the desired step for each engagement? What happens when they engage the middle of the process? How is data captured at each step? How is the desired behavior rewarded? How is each engagement followed up? How does the program live on beyond the final planned engagement?
- Establish tracking and reporting benchmarks and performance
Define all tracking and measurement metrics up front. The infrastructure of the program is dependent on the numbers and reporting processes that are established at the very beginning in the planning stages. Defining the infrastructure to support the reporting and the desired results will allow you to make modifications during the program.
Remember, that which gets tracked and measured, gets funded.
- Training-training-training
Take the time and properly invest in training for the field-marketing managers, brand ambassadors and logistics teams. While a headline can be crafted, edited and re-written, the people who are engaging the consumer are answering questions and must be highly credible. Remember, they are out there on the street, meeting face-to-face with potential customers, consumers and partners of your brand. For that program, they are your brand and should be competent, credible and engaging. Think of the consumer engagement as a live-ad.
- Commit to the whole process
With some marketing initiatives it is possible to shut pieces of a program down without any real negative impact on the overall program and brand. However, when an integrated experiential program is marketed and launched, all related follow through that touches on the ground are critical. Integrated media are pointing to the ground experience which points to the web which informs the PR, etc., etc. The big payoff to an integrated program is engaging face-to-face with the target, it knocks down the last barrier and influences the desired behavior. We are all human and it’s human interaction that has the most profound influence on any behavior.
- Look for experience
Choose partners, agencies, resources and internal influencers carefully. Chose people who believe in and understand the value of face-to-face marketing and how it positively influences the behavior of people. The most well conceived integrated program could fall apart quickly when a key decision maker is uninformed or worse, not experienced with integrated face-to-face programs. Make sure you handpick a high-level advocate, in advance, to “soften the beaches” among the decision makers. This will make sell-in and commitment the first hurdles easy to overcome. When engaging agencies, check their references, confirm testimonials and ask specifics about the programs – you can learn a lot about an agency by talking to their clients. This is essential to know that they can deliver and are the right partner for you, your brand and your organization.
Pro Motion is a St. Louis-based experiential marketing agency that brings brands to life via face-to-face sampling, guerrilla marketing, sponsorship activation, mobile vehicle tours and stunts. Our programs increase the impact of branding, marketing and public relations initiatives by engaging consumers directly, converting tryers into buyers. For more information, visit www.promotion1.com or follow Pro Motion on Facebook or Twitter.
Posted on Wed, Jun 09, 2010
What is guerilla marketing? Marketing with large monkeys? Nope – different spelling. Guerilla marketing, simply put is sending a street team into a location without pre-announcing, paying site fees or asking for permission. It’s all about being resourceful and finding your target audience where they live, work, play or shop. Simply put, this is not permission marketing, it’s “ask for forgiveness” marketing.
Street Teams (Ambassadors for your brand) will engage your consumers wherever they are – business parks, train stations, neighborhoods, sporting events, busy downtown locations, concerts, etc. Guerilla Marketing can be one city/market based, geographical in nature or even on a national scope.
Guerilla marketing is a great way to work within a smaller marketing budget; it is quick, flexible and can generate buzz and word-of-mouth. There are no permits necessary for this type of marketing. It requires research to find the best locations for the brands’ demographic as well as hiring and training the right people as Brand Ambassadors. Some of the biggest brands incorporate guerilla marketing into their marketing mix.
Want to get your product, service or information into the hands of your consumer? Guerilla Marketing is a great way to accomplish your goals efficiently and effectively. For more information on gureilla marketing check out Pro Motion's article, To Guerilla or Not Guerilla, that was featured the Promo Magazine.
Photo credit: N-Sai
Pro Motion is a St. Louis-based experiential marketing agency that brings brands to life via face-to-face sampling, guerrilla marketing, sponsorship activation, mobile vehicle tours and stunts. Our programs increase the impact of branding, marketing and public relations initiatives by engaging consumers directly, converting tryers into buyers. For more information, visit www.promotion1.com or follow Pro Motion on Facebook or Twitter.
Posted on Tue, May 25, 2010
Chicago is a lively, happening city - especially when the weather is warm. Any given summer weekend, all you have to do is follow the sounds of local bands to track down a neighborhood festival full of people celebrating the city's rich diversity. I hear there are also a couple of professional baseball teams in town, as well as the largest convention center in the country. When you bring an experiential marketing event to Chicago, there is no shortage of people or space, but if you can only pick one or two spots before you have to move on, you need to know where you're going to get that "bang for your buck".
You're probably familiar with the city's iconic brand-friendly venues: the Magnificent Mile, Navy Pier, McCormick Place, Millennium Park. These spots are unlimited people resources, and it doesn't get much more Chicago than a Brand Ambassador donning your logo right in front of "The Bean". But believe it or not, there are other places in Chicago where your brand can do a little sight-seeing and still gain exposure to locals and visitors alike. Not to mention, these other venues don't necessarily carry the same price tag as the more promotional-savvy brand names. Here are two such examples:
Pioneer Court - Where Michigan Ave meets the Chicago River, this plaza boasts space suitable for small-scale events and promotions. In recent years, it has hosted inauguration viewing parties, the Magnificent Mile Art Festival and numerous street team events. Within shouting distance are The Wrigley Building, Tribune Tower and the Chicago Riverwalk.
Buckingham Fountain - You know, the fountain from 'Married... with Children'! This iconic water feature is located in the middle of Chicago's "Front Yard" - Grant Park, and is very central to much of the city's most popular attractions. A large plaza and surrounding grassy area are ideal for small-medium size events, and the view in any direction is spectacular: to the west is the most beautiful skyline anywhere, to the east is Lake Michigan, and north and south have unobstructed views of the lakefront action.
The Chicago brand names won't disappoint, that's for sure. But keep in mind that when budgets have to stretch from coast-to-coast, there are ways to activate your brand in Chicago without over-paying. Do you know of others? Feel free to share!
Photo credit: Flipped Out
Pro Motion is a St. Louis-based experiential marketing agency that brings brands to life via face-to-face sampling, guerrilla marketing, sponsorship activation, mobile vehicle tours and stunts. Our programs increase the impact of branding, marketing and public relations initiatives by engaging consumers directly, converting tryers into buyers. For more information, visit www.promotion1.com or follow Pro Motion on Facebook or Twitter.
Posted on Mon, May 03, 2010
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Start with the end in mind… What are the expected results of the program? What must this program do to be successful?
- Build the program to meet/exceed those results.
- Hire the right field team.
- Extensively train the team and set them up for success.
- Proactively manage the field execution with a team of account service professionals who understand the client’s needs and the needs of the field team
- Plan for the unexpected. Life happens and things don’t always go as planned. Have plans in place when the unexpected happens.
- Measure the results. Remember, what gets measured gets funded.
Pro Motion is a St. Louis-based experiential marketing agency that brings brands to life via face-to-face sampling, guerrilla marketing, sponsorship activation, mobile vehicle tours and stunts. Our programs increase the impact of branding, marketing and public relations initiatives by engaging consumers directly, converting tryers into buyers. For more information, visit www.promotion1.com or follow Pro Motion on Facebook or Twitter.
Posted on Thu, Apr 22, 2010
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New York Lottery Education Bus
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PLAN, PLAN, PLAN: Coordinating events at schools takes more time, coordination, logistics and patience than a normal tour stop for a mobile marketing tour.
- HAVE ONE MAIN CONTACT: Usually the Principal is the best contact. You can quickly get an answer from the main decision maker and then he or she will have ownership in your program.
- SEND THEM LOTS OF INFORMATION ABOUT THE TOUR: Have a packet of information prepared to email with all of the details of the program including what you expect from them.
- CONFIRM EVERYTHING MULTIPLE TIMES: 3 weeks out, 2 weeks out, 1 week out and a few days before arrival.
- TEACHERS LOVE IT WHEN YOU PROVIDE CURRICULUM: Have an on-line curriculum developed so teachers can use it as part of their lesson plan prior to your arrival.
- ATTENTION SPANS VARY BASED ON AGE GROUPS: Be sure to have variety in your elements and build the activity so kids can interact individually and with others.
- MAKE THE INTERACTION FUN AND EXPERIENTIAL: Lots of hands on engagements/not a lot of reading, book work or activities that feel like school work. Kids love to learn experientially because they don’t realize they are learning.
- GIVE THEM SOMETHING TO REMEMBER THEIR VISIT: Give the schools and the kids something to remember their experience. Schools like things they can display or hang on the walls, kids like pictures of themselves interacting with the displays and premiums they can use every day (water bottles, t-shirts, etc), parents like to see takeaways the kids developed during the tour stop so they can re-live the day with their children once they get home.
- SEND A THANKYOU NOTE: After a great event, remind the school you appreciate them allowing you to bring your tour to their school.
- HAVE FUN!
Pro Motion is a St. Louis-based experiential marketing agency that brings brands to life via face-to-face sampling, guerrilla marketing, sponsorship activation, mobile vehicle tours and stunts. Our programs increase the impact of branding, marketing and public relations initiatives by engaging consumers directly, converting tryers into buyers. For more information, visit www.promotion1.com or follow Pro Motion on Facebook or Twitter.
Posted on Wed, Apr 07, 2010
How Pro Motion builds dedication, commitment and the best Brand Ambassadors in the world.
One of my favorite “guy” movies of all times is Stripes; it’s still funny today, more than 25 years later. One of my favorite lines is when Bill Murray’s character answers his superior as to what kind of training they received and his answer was “Army training, sir!”
Everyone can picture Army training right? Eight weeks of boot camp, lots of running in the rain, push-ups for punishment and getting up at the crack of dawn…Army training! Then, at the end of 8 weeks, you’ve been beaten down, built back up and now you are a US soldier…that’s what the movies have taught us.
Maybe the movie Stripes is the reason we have such extensive training here at Pro Motion too? No, not Army training, sir…comprehensive Brand Ambassador training. For our touring Brand Ambassadors, we do our own version of boot camp (without getting up at 06:00 and we’re quite proud of it! And, it far exceeds the Experiential Marketing Agency standard.
Our training lasts two to four weeks, depending on the complexity of the program and the program’s operations. No, not two to four days or even two to four hours as so many of our Brand Ambassadors have experienced in programs with other Experiential Marketing agencies. We believe 90% of the success of a field marketing program happens when you find the right Brand Ambassador and your training ROCKS!
Here’s where we are different. We have 3 goals for our in-house Brand Ambassador training.
- Make each Brand Ambassador feel special and know they are part of a bigger team
- Set the Brand Ambassador up for success with the knowledge necessary to deliver the program
- Build their dedication, ownership and commitment to the program and Pro Motion
The team building begins when we pick up the new Brand Ambassador from the airport. We take them to dinner, get them their transportation and check them into their hotel. On their first day at Pro Motion we celebrate their arrival. They meet everyone in the organization, get their training manual, schedule (including happy hours), some SWAG and we have a “Welcome!” lunch for them. Sure they have to fill out all of those documents we all do on the first day, but we make it more fun.
Then we start filling the Brand Ambassadors with our knowledge, procedures and expectations. During this “passing of the torch” process we provide extensive information about the client, the products, the program’s goals and what can and will happen on the road and how to handle it. We have several managers who are responsible for different days of training. This provides familiarity with the team and the Brand Ambassador has the opportunity to learn from multiple staffers. And, as a practice, each team member spends time with me to make sure they know how important they are to the success of the organization and why we selectively chose them for this position.
The net result of so many touch points throughout the process is they bond as a team; they feel the ownership of the program and have the commitment necessary to activate a successful Experiential Marketing program at Pro Motion. All of this is on purpose, with purpose and this is one of the many reasons we continue to get repeat programs with our clients and are building long term relationships.
It’s not Army training; it’s Pro Motion training, sir!
Photo: Stripes. Dir. Ivan Reitman. Columbia Pictures Coproration, 1981.
Pro Motion is a St. Louis-based experiential marketing agency that brings brands to life via face-to-face sampling, guerrilla marketing, sponsorship activation, mobile vehicle tours and stunts. Our programs increase the impact of branding, marketing and public relations initiatives by engaging consumers directly, converting tryers into buyers. For more information, visit www.promotion1.com or follow Pro Motion on Facebook or Twitter.
Posted on Tue, Mar 30, 2010
As if your presence was invisible to the human eye, you receive nothing but a blank stare from the businessman as he walks past. A pedestrian couple makes an effort to appear nonchalant as they casually shift their path to avoid you.
Any brand ambassador who has ever had the pleasure of being on a street team in New York City is very familiar with the interactions that are to be expected while attempting to engage the seemingly unending supply of strangers that this large city constantly offers. It takes some getting used to.
There are people who will show legitimate interest in what you have to offer. And there are those who will politely appease. And, I’ve learned, if you don’t actively pursue them, it will seem that the majority of people will completely ignore you. This is true of course, unless you are giving something away for free. It doesn’t matter what it is… but if you have a large box full of anything that isn’t a super-glossy, double-sided postcard, you will have a line of people who want as many as they can carry.
Many field marketing programs will call for this type of grassroots method of localized distribution. However, a six hour shift of street-flyering can be tedious. The only way I have been able to perform this activity effectively (while trying to maintain a degree of sanity), is to break it down into short, individual, immediate challenges. Maybe it can work for you.
Treat each interaction as if it is an individual sales call. Associate a sense of victory with every flyer passed. Enjoy the depletion of your flyer supply. And specifically target the individuals that will be both the most receptive personally, and the most likely to encourage the interest of others.
Pick one person and step in their direction. Make eye contact. Smile. Then, present the flyer in a manner that says, “I want to give this to you and only you.” Don’t allow yourself to decide that the person doesn’t want a flyer. Confidently hold it in front of them for as long as it takes for them to decide.
They will feel compelled to take it. Not because you convinced them that they want it, but because they now HAVE to either say “No,” or literally walk around you. Obviously, in NYC, there will be plenty of people that will just get extra annoyed with you and will continue on their way, but most will just smile and take one. If you are managing the day’s activity, be sure to demonstrate this for your team. It will make a difference. Every time I manage a street team that says “no one wants to take one,” I’ll pull this move out and go 5 for 5 in a matter of seconds.
Something else to consider: You must remember that everyone believes that they are more important than the other strangers on the street. This includes you (as a person that believes they are more important, and as one of the people that everyone else recognizes as less important).
If the traffic light changes and a parade of people approach you, your success with that group always comes down to the person in front. If that very first individual takes a flyer, you can double-down that a good portion of the people behind him will take one as well. Why? Because no one wants to miss out on what the people ahead of them got! So do your best to get one in that first person’s hand.
When you get chosen to join a street team, here are my top 5 ways to be successful.
- Always get as much training as possible so you are set up for success.
- Think from your client’s perspective. What would she do if she had your job?
- Get creative with your engagement. Try new tactics to get the results for the client.
- Gather a crowd. Human nature suggests a crowd attracts a crowd.
- Have fun! This is a fun industry and every day is different. Have fun and the day goes by faster and the consumers have a better experience.
Pro Motion is a St. Louis-based experiential marketing agency that brings brands to life via face-to-face sampling, guerrilla marketing, sponsorship activation, mobile vehicle tours and stunts. Our programs increase the impact of branding, marketing and public relations initiatives by engaging consumers directly, converting tryers into buyers. For more information, visit www.promotion1.com or follow Pro Motion on Facebook or Twitter.
Posted on Mon, Mar 22, 2010
I’ve always worked promotional events that last a few days in my home market of Tampa. I was recently contacted by Pro Motion, a company that I’ve worked with numerous times before, to go out on a three-month tour with Gatorade throughout the country.
Before now, I never thought about mobile event marketing, and brushed off the personal email from Julie, Pro Motion’s recruiter thinking that I was contacted through a “global mailing list,” the method in which so many other marketing firms like to invite potential Brand Ambassadors. It makes everyone feel like they’re “needed”, even though you are “among the masses” receiving the invite. In actuality, it turns out that Pro Motion doesn’t’ recruit that way and they were specifically interested in hiring not only myself, but my also brother, Jason, who lives in NYC, for this two-man adventure, and they contacted us both directly. This development obviously piqued my interest, and I was excited to hear about the tour because I thought it would be a great experience to share with my brother. And, this was no cattle call, we were custom hired for this position because we fit the active lifestyle of Gatorade and had all the other traits to meet the demands of this tour.
Jason and I accepted the offer to run the Gatorade tour and after each of us packed what seemed to be every piece of clothing we owned into a suitcase, we made our trip to St. Louis for 3 weeks of training, Pro Motion’s home base. Since we are here for a couple of weeks, and Jason and I have never been to St. Louis before, we decided to go out and enjoy what the “Gateway to the West” has to offer.
We have been able to experience the sites and sounds of St. Louis, and have grown to appreciate the city’s Midwest hospitality, which seems to be offered by everyone without a second glance (something that neither of us is used to). St. Louis has a lot to offer its visitors, including great nightlife, a lot of history and attractions, and amazing food. The city was even able to quench my thirst for an adrenaline rush! We chartered a plane and we each took our first flying lesson in a Single Prop Cessna. We were able to take off, fly, and set the plane up for landing. It was unreal! It definitely got the adrenaline pumping!
This may all sound like fun, but let me tell you, Pro Motion does training right! We love how detailed everything is and we truly are ready to take over this tour and make it happen. We have been setup for success, the primary goal for training at Pro Motion.
I am happy that I decided to join this tour, because it will not only be a blast to work with Pro Motion again and be out on the road with my brother, but it has already given me the opportunity to visit places I have never been and experience things that I never thought I would do in a lifetime. Scratch “Visit the Gateway Arch” and “Fly an Airplane” off of my bucket list… Bring on the next city!
Photo credit: Jonathan P. Drago
Pro Motion is a St. Louis-based experiential marketing agency that brings brands to life via face-to-face sampling, guerrilla marketing, sponsorship activation, mobile vehicle tours and stunts. Our programs increase the impact of branding, marketing and public relations initiatives by engaging consumers directly, converting tryers into buyers. For more information, visit www.promotion1.com or follow Pro Motion on Facebook or Twitter.