Pro Motion's Experiential Marketing Blog

Some new and exciting research just came out in an article from PR Web.  A recent study by the Event Marketing Institute identifies experiential marketing trends and they are awesome specific to consumer behavior after experiencing a brand in the field.  58% of consumers said they purchased the product after the event and 86% said they became a regular customer!

by Cathi Kennedy

Integrated marketing, experiential marketing, event marketing, digital marketing, street team marketing….what do these industries have to do with hugging?  Check out why hugs are important in the following blog and then check out below for 10 ways to get more hugs!  
Has Your Experiential Marketing Agency Hugged You Lately?

by Steve Randazzo

Trade shows have been around since two days past forever and in their day, they were a good choice to spend your marketing dollars.  But, late in 2008 the business world we live in changed.  Customer travel budgets diminished and fewer and fewer on the customer side now travel.  Most strategic marketers realize how ineffective trade shows have become and know they need to get more creative and results focused because the C Suite is completely focused on RESULTS!  Building quality relationships with decision makers continues to be the focus of the sales and marketing function in businesses selling to other businesses, so getting face to face with their customer is job one.

by Cathi Kennedy

You have decided that experiential marketing is perfect for your brand and you want to activate a mobile vehicle tour.  The next big decision is the type of vehicle you will utilize for your program.  Choosing the right vehicle is important as this vehicle is the image of your brand and can garner millions of visual impressions as this mobile billboard travels down the road.  Vehicles come in many sizes and shapes and can be customized to meet all of your needs.

by Cathi Kennedy

“Rain drops on roses and whiskers on kittens…”  As 2011 comes to a close I wanted to share some of my favorite experiential marketing blogs from the past year.

These blogs range from integrated marketing programs to finding the best people to represent your brand to how important relationships are with your consumer, your brand and your agency.  Whether you are looking for a strategic event marketing agency to partner with you in 2012 and beyond or looking for information to help you with internal programs – these blogs could be useful to you.  Enjoy!!

by Megan Zeik

5 tips you should keep in mind to ensure successful activation in 2012!

by Tony Paske

My battle cry goes out to experiential marketers everywhere – even my competitors. You see, when the recession hit, we felt it the most. Sure, every sector out there felt the sting of budget cuts, job loss and the general fear that resulted in Brand Managers everywhere slamming on the brakes and playing conservatively in order to keep their jobs by avoiding mistakes caused by risk (sorry for the tangent there). But in the marketing world, our budgets get cut first because experiential marketing is most “not like the others”.

by Tony Paske

Experiential marketing is NOT risky business.

There’s no Cost Per Click(CPC) or Cost Per Thoursand (CPM) metric. It doesn’t produce graphs of data points showing every move the consumer makes. Rather, experiential marketing campaigns - the good ones - affect the analytics you are already tracking. We will happily take credit for the $1 million increase in the pipeline, 300% sales lift and record viewership numbers, but effective experiential marketing campaigns do more than that.  Effective event marketing campaigns build your brand by gaining lifelong customers.

by Megan Zeik

Want to engage your target demographic face-to-face at a special event but your budget can’t afford the sponsorship fee?  There are a few ways you can still leverage the excitement around the event and interact with the built-in audience without having to pay the high site fees.   By planning your experiential marketing program around the excitement of large events you can tap into the crowd of consumers and become the event’s “unofficial sponsor”!

 by Melanie Gao

For those of us who spend an embarrassing amount of time on Facebook, it’s common to accidentally scroll through 17 different photo albums, get distracted by multiple Facebook games, or occasionally actually click on those pesky sidebar ads, and after a while, we may end up unexpectedly on pages we thought we’d never go to (I somehow ended up on Justin Bieber’s fan page the other day…).  So for companies, the question is: how do we encourage consumers to purposefully (or “accidentally”) visit and “like” our fan pages?
Let’s take a look at these great examples for some quick tips: