Posted on Wed, Feb 15, 2012
What the heck happened to LinkedIn?
I joined LinkedIn before I joined Facebook. I mention that because I want you to know that its platform and community aren’t new to me. Alright, maybe I want to stake my claim as a LinkedIn pioneer so I can justify my anger for the L.I. noobs coming in and ruining it for those of us who use the site for what it’s intended to be: a professional social networking site.
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Posted on Thu, Feb 09, 2012
With each passing year, Super Bowl ads leave me laughing and feeling entertained. But they also leave the marketer in me with lots of questions.
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Posted on Thu, Feb 02, 2012
Why is your marketing message so much more powerful when you integrate it across mediums? Why is consistency so important? Below are 5 reasons why it is more powerful to use integrated marketing rather than tactic specific campaigns.
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Posted on Wed, Jan 25, 2012
Some new and exciting research just came out in an article from PR Web. A recent study by the Event Marketing Institute identifies experiential marketing trends and they are awesome specific to consumer behavior after experiencing a brand in the field. 58% of consumers said they purchased the product after the event and 86% said they became a regular customer!
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Posted on Thu, Jan 19, 2012
Integrated marketing, experiential marketing, event marketing, digital marketing, street team marketing….what do these industries have to do with hugging? Check out why hugs are important in the following blog and then check out below for 10 ways to get more hugs!
Has Your Experiential Marketing Agency Hugged You Lately?
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Posted on Wed, Jan 11, 2012
Trade shows have been around since two days past forever and in their day, they were a good choice to spend your marketing dollars. But, late in 2008 the business world we live in changed. Customer travel budgets diminished and fewer and fewer on the customer side now travel. Most strategic marketers realize how ineffective trade shows have become and know they need to get more creative and results focused because the C Suite is completely focused on RESULTS! Building quality relationships with decision makers continues to be the focus of the sales and marketing function in businesses selling to other businesses, so getting face to face with their customer is job one.
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Posted on Wed, Jan 04, 2012
You have decided that experiential marketing is perfect for your brand and you want to activate a mobile vehicle tour. The next big decision is the type of vehicle you will utilize for your program. Choosing the right vehicle is important as this vehicle is the image of your brand and can garner millions of visual impressions as this mobile billboard travels down the road. Vehicles come in many sizes and shapes and can be customized to meet all of your needs.
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Posted on Wed, Dec 28, 2011
“Rain drops on roses and whiskers on kittens…” As 2011 comes to a close I wanted to share some of my favorite experiential marketing blogs from the past year.
These blogs range from integrated marketing programs to finding the best people to represent your brand to how important relationships are with your consumer, your brand and your agency. Whether you are looking for a strategic event marketing agency to partner with you in 2012 and beyond or looking for information to help you with internal programs – these blogs could be useful to you. Enjoy!!
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Posted on Wed, Dec 21, 2011
5 tips you should keep in mind to ensure successful activation in 2012!
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Posted on Thu, Dec 15, 2011
My battle cry goes out to experiential marketers everywhere – even my competitors. You see, when the recession hit, we felt it the most. Sure, every sector out there felt the sting of budget cuts, job loss and the general fear that resulted in Brand Managers everywhere slamming on the brakes and playing conservatively in order to keep their jobs by avoiding mistakes caused by risk (sorry for the tangent there). But in the marketing world, our budgets get cut first because experiential marketing is most “not like the others”.
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